Höegh
Mark Höegh's 100th anniversary by gathering employees, families, and key stakeholders, reinforcing the company's shared narrative, and celebrating historical achievements as well as future sustainable innovation.
- Headcount
- 1000
- Dates
- 2027-06-20 to 2027-09-18
- Region
- Oslo, Norway
- Status
- Analysed
Must be in place
- Outdoor family picnic at Bogstad Manor with weather protection in a tent
- Distribution of specially produced anniversary drink Villbrygg
- Historical exhibition about Höegh and Building for Generations
- Activities for children and families, and guided tours of Bogstad Manor
- Ship christening and ceremony for the new ammonia-powered vessel Höegh Silverlight at Filipstad quay
- Exclusive tour, cocktail reception on board, and formal dinner for 150 guests
- Large anniversary party for over 800 employees and guests in Skur 13
- Comprehensive visual and conceptual anchoring in Building for Generations
Constraints
- Exclusive agreement for food delivery via Bogstad Manor's regular catering partner
- No agency assistance required for the actual sailing into port on September 16th
- Demanding logistics and security requirements at the quay area at Filipstad and Skur 13
- Need for contingency plans for weather and availability at Bogstad Manor
Concept directions
The weekend
- 11:00Arrival and Anniversary ToastGuests arrive at Bogstad Estate, receive an anniversary map, and toast with specially produced Villbrygg at the main gate.
- 11:30Anniversary Park OpeningWelcome speech by management and the unveiling of the 'Building for Generations' exhibition under a large marquee.
- 12:00Grand Outdoor Anniversary PicnicSummer buffet from food stations in the park prepared by Bogstad Gård's catering partner.
- 14:00The Great Maritime Trail and Tent ActivitiesFamily activities with a shipping history rebus, knot-tying, model sailing, and guided historical tours.
- 15:30Anniversary Show for the Whole FamilyStage entertainment featuring musical acts and a visual summary of Höegh's century-long journey.
- 16:30Joint Closing and Treat DistributionThank you for today, distribution of anniversary gifts to the children, and organised departure.
Publishing
3 of 3 concepts are being shared. The default ambition level is Signature.