A proposal from Liwlig
Viking Redningstjeneste AS
70 years of local action, connected across the Nordics. Find our suggested approach below. Choose the ambition level and see how programme, menu and budget change.
The red thread through everything. The platform is built on research into your company, the occasion and the moment we are in, and it drives venue, programme, food and entertainment across every event.
The Rescue Line
70 years of local action, connected across the Nordics.
70 years of local action, connected across the Nordics.
Make the full line behind every rescue visible, from the first customer contact to central coordination, specialist judgment, local response and safe recovery. A continuous red line runs through the entire jubilee, connecting 70 years of experience with the people, stations and knowledge that move Viking forward.
A roadside rescue may be completed by one operator, but it is never an isolated act. Behind every safe recovery is a connected line of customer consultants, coordinators, station owners, drivers, specialists, suppliers and local knowledge. Each person takes responsibility for the next step, often under pressure and always with the customer at the center.
The Rescue Line gives this shared effort a physical and emotional form. Across the jubilee, one continuous line carries guests through Viking's history, Nordic regions, professional disciplines and individual contributions. It honors local independence while showing the strength created by coordination, shared standards and practical knowledge across borders.
Viking should use this platform now because its network is both its heritage and its operational advantage. The 2010 company description identified more than 150 franchised stations supported by a round-the-clock customer center in Oslo. Viking's Swedish expansion also showed how regional expertise, particularly in heavy-vehicle recovery, can retain its local identity while strengthening a wider organization. Today, customers may begin digitally, by telephone or through a partner, but successful assistance still depends on human judgment and a capable local response. The Rescue Line brings these parts together without making headquarters the sole author of the anniversary. It gives station owners, operators, customer consultants, specialists and retired leaders equal relevance, while creating a practical framework for regional knowledge exchange and stronger relationships with central leadership.
The platform rests on the insight that local action depends on central coordination, and that the network itself is the true subject of the anniversary.
- 01Every safe recovery is the result of connected people and clear responsibility.
- 02Local knowledge is Viking's frontline strength.
- 03Central coordination helps local expertise reach the customer faster.
- 04Nordic unity does not remove regional identity. It gives regional competence greater reach.
- 05Digital access starts the process, but human judgment completes it.
- 06Seventy years of operational experience belongs to the people who have carried the responsibility.
Build the identity around one continuous line inspired by road markings, route maps, towing cable and communication signals. The line should appear physically as an illuminated red track running through arrival, plenary, exhibition, dining and evening spaces. Use asphalt charcoal, Viking red, safety amber, reflective silver and restrained Nordic blue. Materials should feel operational and durable: brushed and galvanized steel, black rubber flooring, ribbed aluminum, pale birch plywood, reflective road film and woven towing straps. Create station markers from metal location plates carrying real place names, operator names and areas of expertise. Use low, directional white light for daytime sessions, with amber work lights over knowledge-sharing areas. For dinner, shift to warmer light while the red line remains visible beneath tables and across the stage. Screens should use simple route graphics, dispatch timestamps, weather data, station coordinates and documentary portraits rather than generic anniversary imagery.
Guests follow The Rescue Line from arrival to departure. Registration is organized as a Nordic station map, with each guest adding their location and specialist competence to the network. The main programme follows the anatomy of a rescue, moving from first contact and customer care to coordination, local dispatch, heavy recovery and safe completion. Regional exchange sessions take place at practical Station Tables, where operators share one proven method and one current challenge. A documentary gallery pairs retired leaders with active operators and customer consultants, showing how tools, vehicles and customer expectations have changed while responsibility has remained constant. Dinner follows a north-to-south route through Nordic regions, using locally sourced ingredients and concise introductions from station representatives. Entertainment combines field recordings, radio voices, vehicle sounds and live Nordic musicians in a controlled, contemporary score.
Signature moment: The room falls dark as a single red signal appears on the central screen. A real Viking assistance case is reconstructed live by the customer consultant, coordinator, local operator and recovery specialist who handled each stage. As the customer reaches safety, the red line travels physically around the room and activates hundreds of station lights across a large Nordic map. The people represented by those lights stand together, making the full network visible in one moment.
The Rescue Line: 70 Years Strong on the Road
70 years of local action, connected across the Nordics.
The jubilee makes the complete line behind every Viking rescue visible. A continuous illuminated red route leads guests from registration through the supplier expo, plenary, Station Tables, awards and gala. Each section represents a real stage of service, from first customer contact to coordination, local dispatch, specialist recovery and safe completion.
The programme is built around professional evidence rather than anniversary nostalgia. Operators contribute methods, station knowledge and current challenges. Retired leaders are paired with active personnel to show how equipment and expectations have changed while local responsibility has remained constant. Recognition names people, places, skills and actions with precision.
Saturday evening turns The Rescue Line into a warm, professional gala environment without becoming formal or distant. Nordic food, documentary sound, concise comedy and specific station stories create pace. The signature case reconstruction ends with a red signal travelling across the room and activating a Nordic map of station lights, revealing the network behind seventy years on the road.
Oslo Airport Convention Center
- Plenary
- 6000 guests
- Banquet
- 5000 guests
- Breakout rooms
- 55
- Rooms on site
- 459
- Rooms nearby
- 1100
- From central station
- 35 min
The strongest operational fit for 300 Nordic delegates. The convention centre supports a full-scale supplier expo, vehicle access, parallel workshops, plenary production and gala dining under one roof. Adjoining hotel infrastructure reduces transfers and allows The Rescue Line to remain physically continuous throughout the weekend.
The indoor campus format works throughout the year. Winter arrivals require heated vehicle display zones, protected loading plans and clear outdoor route lighting.
Direct airport rail, consolidated production spaces and extensive hotel capacity reduce local transport. Existing rigging and technical infrastructure limit temporary construction.
The menu is built to be served to the full party at once, with nothing left standing and waiting. Every dish exists in a full plant based version.
Tap a serving to see the dishes, and a dish for its description and image.
The concept lives in the small decisions. These are the touches we would build in, the ones guests notice without being told to look.
NOK 1,751,111 including buffer
Tell us which direction lands, and we will take it all the way.
The next step is an hour together. We walk through the chosen concept, lock dates with the venue and set up a detailed production plan. Peak dates go early, so an earlier decision gives the best selection.
Book a walkthrough
Ingrid Movik
Client director, Liwlig
ingrid@liwlig.no
+47 908 21 440