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Leif Höegh & Co

To commemorate the 100th anniversary of Leif Höegh & Co, articulate the shared group identity across four independent companies, honor employee contributions, and celebrate the arrival of the zero-emission vessel Höegh Silverlight.

Headcount
1000
Dates
2025-06-20 to 2025-09-18
Region
Norway
Status
Published

Must be in place

  • Integration of the Building for Generations visual profile and core messaging
  • Outdoor weather contingency setup for Bogstad Gård family picnic
  • Distribution of the custom Centennial Villbrygg beverage
  • Curated historical exhibition covering 100 years of Höegh history
  • Traditional ship naming ceremony execution for Höegh Silverlight at Filipstad brygge
  • Formal sit-down guest dinner for 150 VIPs on Friday evening
  • Centennial celebration evening event for 800+ employees on Saturday at Skur 13
  • Complete AV, sound, lighting, and stage production for ceremonial and party formats

Constraints

  • Mandatory use of Bogstad Gård exclusive catering partner for food truck operations
  • Complex access control and security protocols around Filipstad brygge quay and active vessel
  • Written proposal submission required at least 24 hours prior to pitch presentation
  • Strict budget separation required for the Family Picnic and the Naming events
  • No agency involvement required for the vessel voyage on 16 September

Creative platform

The one concept

The Century Horizon

Decades of stewardship meeting the zero-emission ocean.

Map the 100-year evolution from traditional liner shipping to clean infrastructure through spatial horizons that bridge past generations and future fleets.

Insight: Stable ownership structures support multi-decade capital projects.

  • Family stewardship enables multi-decade industrial vision.
  • 100 years of adaptive ocean shipping laid the groundwork for net-zero transport.
  • Unifying four companies under a shared commitment to long-term responsibility.

Sources from research

  • • Leif Höegh & Co ASA (LHC) fortsatte i 1998 ... - HUGIN OnlineOpen
  • Leif Höegh & Co. ASAOpen
  • A VALUATION OF HÖEGH LNGOpen
  • Höegh Autoliners announces intention to list on ... - NewsWebOpen
  • Årsrapport 2018Open
  • VEDTAK OG UTTALELSER 2024Open
  • Höegh Autoliners ASA: Mandatory notification of transaction by ...Open
  • Höegh Autoliners (HAUTO) - E24 BørsOpen
  • Höegh Autoliners (HOEGF) - FinanceOpen
  • A Review of Sustainable Maritime Infrastructure and PolicyOpen

Concept directions

The weekend

  1. 11:00Arrival & Horizon GatheringGuests arrive at Bogstad Gård via dedicated shuttles, welcomed with chilled Centennial Villbrygg botanical aperitifs under oak timber arches.
  2. 11:30The Horizon Bell CeremonyFour generation representatives ring the original 1927 ship bell to open the picnic grounds, accompanied by opening remarks from executive leadership.
  3. 12:00Century Feast & Food Truck VillageFamily dining across covered stretch tents featuring curated food trucks managed by Bogstad Gård catering partners.
  4. 14:00Historical Shoreline Exploration & CraftsGuests explore ten decade pavilions featuring archival exhibitions, timber boatbuilding workshops, and interactive family challenges.
  5. 15:30Centennial Brass Ensemble ConcertA live performance of traditional maritime shanties and modern Nordic orchestrations performed on the main lawn stage.
  6. 16:30Horizon Farewell & Commemorative GiftClosing remarks, distribution of custom engraved brass legacy pocket compasses, and guest departure via eco-buses.

Publishing

2 of 3 concepts are being shared. The default ambition level is Statement.

Open /p/hoegh2